Consumer Choice: Finding the Sweet Spot

Course Name: Consumer Choice: Finding the Sweet Spot
Course Number: Pending Approval from TDI
Provider Name: ComedyCE.com LLC
Provider Number: 37719
CE Credits: 1 hour

 

Course Overview

As the number of health insurance options increases, people are often in the dark about which plan they should choose, so they end up making decisions based on features they know (brand name, copays, premium, etc.) rather than the features that may be the most appropriate (out-of-pocket limits, network providers, etc.). Brokers who understand how people make buying decisions will help them provide better and more complete guidance to their clients. The challenge is to offer enough but not too many options –- to find the “sweet spot” on the curve.