Consumer Choice: Finding the Sweet Spot
|Course Name:||Consumer Choice: Finding the Sweet Spot|
|Course Number:||Pending Approval from TDI|
|Provider Name:||ComedyCE.com LLC|
|CE Credits:||1 hour|
As the number of health insurance options increases, people are often in the dark about which plan they should choose, so they end up making decisions based on features they know (brand name, copays, premium, etc.) rather than the features that may be the most appropriate (out-of-pocket limits, network providers, etc.). Brokers who understand how people make buying decisions will help them provide better and more complete guidance to their clients. The challenge is to offer enough but not too many options –- to find the “sweet spot” on the curve.