
Consumerism Tools: Tell Your Clients to Eat Their Vegetables
Consumer tools are a lot like the vegetables that kids may not want but most definitely need. Nobody really wants a consumer-directed health plan. Prior to the deductible, people have to pay the contracted price for healthcare services and are asked to “shop around” and make better decisions, but right now there’s no good way to compare those options. To make today’s plan designs a little more palatable to employees and to make sure they don’t go without needed care, we have to provide them and their family members with some tools and some alternatives.